Discover the Essence of Pure Living

About Purely Crafted !

At Purely Crafted, we believe in the beauty of authenticity, the power of nature, and the magic of human hands. Our journey began with a simple yet profound vision: to bring the world closer to the heart of rural India by showcasing the incredible craftsmanship of our village artisans, farmers, and women.

Every product you find here is more than just an item—it’s a story. A story of hard work, tradition, and love. A story of hands that weave, mold, and create with care. A story of soil nurtured by generations of farmers who respect the earth.

Our Mission

Purely Crafted is not just a marketplace; it’s a movement. We are here to empower our rural communities by providing them with a platform to showcase their talent and sustain their livelihoods. When you choose Purely Crafted, you’re not just buying a product—you’re supporting a dream, a family, and a way of life.

What Makes Us Different?

  • All Natural & Organic: Our products are made from nature’s finest ingredients, free from harmful chemicals, and crafted with respect for the environment.
  • Handcrafted with Love: Each item is uniquely handmade by skilled artisans who pour their heart and soul into every creation.
  • Empowering Communities: We work directly with village artisans, farmers, and women, ensuring fair wages and opportunities for growth.
  • Sustainable & Ethical: From sourcing to packaging, we prioritize sustainability and ethical practices every step of the way.

Our Promise to You
When you shop with us, you’re choosing quality, authenticity, and purpose. You’re choosing to be part of a story that celebrates tradition, empowers communities, and protects our planet.

Join Us in Making a Difference
Every purchase you make helps us take one step closer to our goal of creating a brighter future for our rural artisans and farmers. Together, we can preserve traditions, uplift lives, and make the world a little more beautiful—one handcrafted product at a time.

Thank you for being part of the Purely Crafted family.

Meet Our Vibrant Team

Lokesh Matale

CEO, co-founder
A passionate entrepreneur and mechanical engineer with over 10 years of experience in eCommerce. Having worked with 500+ brands, he combines expertise in software design and testing to drive innovation and excellence.

Pratibha Matale

Co-founder
She oversees production, collaborates with skilled artisans, nurtures strong relationships with them, and provides hands-on training to maintain the highest standards of craftsmanship.

Saurabh

Vendor Manager
Manages relationships with suppliers and artisans, ensuring seamless procurement, quality control, and timely delivery of materials.

Rutuja

Social Media Marketer
The creative force behind our digital presence, managing social media strategies, marketing campaigns, and brand engagement.